South Bend, IN – Teachers Credit Union (TCU), is pleased to announce that it has earned a 2022 CUNA Diamond Award in the Membership Marketing category for its New Member 90-Day Onboarding Program. The comprehensive onboarding program was launched in March of 2021 to nurture new members and build their relationship with TCU through timely, informative and relevant communications. As the most prestigious annual credit union industry competition, the CUNA Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.
Through the TCU onboarding program, which uses pre-defined logic, new members receive automated, personalized messaging, such as direct mail, email, call campaigns and custom web landing pages to enhance their experience throughout their first 90 days with TCU.
“We’re delighted to be recognized with a 2022 CUNA Award for our New Member 90-Day Onboarding Program,” said Angie Dvorak, vice president of marketing at TCU. “At TCU, we understand the importance of providing personalized service and attention to each and every member. Our onboarding initiative serves to provide members a positive experience with TCU through timely, coordinated communications and we’re honored that CUNA recognizes the impact it has made on our members.”
Teachers Credit Union (TCU) is Indiana’s largest Credit Union with more than $4 billion in assets, 55 branches throughout Indiana and southwestern Michigan, and more than 306,000 members. TCU offers traditional financial services including checking, savings, mortgages, and credit cards, as well as non-traditional services such as investments and insurance. Since its founding in 1931, TCU has focused on making a positive impact on its members and the community. For more information about TCU, visit tcunet.com.